All businesses should use video

We’re currently creating our own video testimonial by interviewing our clients to find out why they use video and how they found the ShootingBusiness.com experience. As a taster of the full highlight, here is a snippet from Ian’s interview: Click here to...

How video testimonials leverage social proof

Social proof is a psychological term, which, simply put, is the positive influence created when someone finds out that others are doing something, and they then assume the actions of the other. It’s a form of social influence. So, for example, by showing what other...

Dollar Shave Club

This month’s must-see video is for a shaving product that took off overnight because of this video. The tongue in cheek viral video prompted tens of thousands of orders for a new and at the time unknown company in the first thirty minutes of being uploaded....

Four ways to say I love you

This “must see” video demonstrates how seven old black and white photos strung together with the right narration, can create a highly targeted video masterpiece. The video, released by Cisco, was a part of a product launch for one of their high-end network router...

Beware fake testimonials ……

There’s an easy way to get a video testimonial produced, and at a fraction of the cost that a video production company will quote. Sound too good to be true? Well, I’m sure you won’t be surprised to hear that it is! A simple search online will throw up many companies...

How to pick the right video testimonial production company

To film a video testimonial isn’t as easy as pointing a video camera and pressing record. There’s a lot of thought that goes into a shoot, to ensure that the client is able to get the most out of the filming on the day, and that it’s fit for purpose. Therefore, it’s...

What to look for in a video testimonial

Video is a great way of bringing to life a third party endorsement, and done well, can be extremely effective, and help to target new customers and to increase your appeal to a target market. But what makes a good video testimonial? There are definitely some factors...

The component parts of a client testimonial video

So you’ve made the decision to put a video testimonial together for use as part of your marketing. The next question you may be asking is, ‘what do I put in the video?’ and ‘where do I start?’ There are certain aspects that I would advise should always be included as...

16.5 ways to use video testimonials to get more business

Putting your head above the parapet and standing out from the competition is a sure fire way of getting noticed by your target market, with the ultimate aim of increasing sales. Video testimonials are increasingly being used by companies to demonstrate their...